We share our experiences, thoughts, and best practices. We write about what shapes the modern digital world.
AI assistants send well under 1% of visits and convert several times better — but the share is disputed by a factor of three and the multiple ranges from 1.4x to over 20x. What the published studies actually measured, and how to measure your own.
Delivery rate and inbox placement are different numbers and your dashboard shows the flattering one. What each authentication record does, the 2024 rules nobody announced, and a twenty-minute check.
What the 6.6% median is measured on, why the top quartile starting at 11.4% is the more useful number, how traffic source outweighs industry, and why the 8.18% from ad benchmarks is not comparable.
The IRP Commerce June 2026 numbers and what their panel really covers, why revenue per session outran conversion, what the Orbit Media AI traffic study does and does not show, and how to report the year.
The full scored list from Cyrus Shepard’s review of 54 sources, what each factor costs to fix and who owns it, how the top-10 overlap figure moved, and why brand mention correlations are weaker than they are quoted.
We measured thirteen real websites against the same set of metrics. Basic markup turned out fine almost everywhere, while not a single site met the server response benchmark. Method, figures and limitations.