We share our experiences, thoughts, and best practices. We write about what shapes the modern digital world.
MCP is now vendor-neutral under the Linux Foundation with 10,000+ public servers, and July’s specification made it ordinary web infrastructure. But enterprise readiness — audit trails, SSO, gateways — is the roadmap’s own least-defined priority. What that means before you connect an assistant to your order book.
Five billion passkeys are in use and 90% of consumers know the term — yet 57% of organisations still sign their own staff in with a password. Why passkeys win as an addition and lose as a replacement, and the five steps worth taking on a business website.
Launched on 3 June 2026, the report covers AI Overviews and AI Mode — impressions only, no clicks or queries. What an AI impression really means, the four questions it answers, and why the opt-out toggle is rarely the answer.
On 4 August 2026 a self-replicating worm reached keyv and hundreds of npm packages within hours. Why the build step is the exposure, whether your site is in scope, and the five measures that actually reduce the risk.
Armstrong shipped on 20 May 2026 and rebuilt the Posts, Pages and Media screens. The breakage is administrative, not public. What to audit first, and why the AI connectors can wait.
The exact scope of the 15 September change, why blocking Training also blocks Googlebot, what OAI-SearchBot and GPTBot each cost you, why blocked sites still get cited, and a checklist to run before the date.
What ACP, UCP and AP2 each standardise, who governs them, what a merchant has to expose in feeds and checkout endpoints, which brief figures do not survive checking, and what is worth doing this quarter.
A break-even model for a website against ad spend, built on the 2026 LocaliQ and WordStream benchmarks and IAB Ukraine market data, with the assumptions, the sensitivity table and the cases against it.
Which messenger dominates in Bulgaria and Ukraine, which figures are audited and which are vendor claims, what WhatsApp Business messaging costs after the 2025 and 2026 pricing changes, and how to enter.
What the Ahrefs crawl data actually measured, which bots do fetch llms.txt and which never do, Google’s stated position, why the file was designed for coding agents, and how to decide whether to keep yours.
What the 68% figure actually measures, why the per-1000-click comparisons are not like for like, why AI Mode is not the culprit, how to read the impressions-to-clicks gap in Search Console, and what to change.
People go to social for impression and trust, to search for facts and comparison. How the site’s role changes, why relocating everything is risky, five actions on-platform, and how to measure it.